In Influence in Action: Brings More Business to Entrepreneurs, Robert J. Smith, MFA, a top performer at companies like Coca-Cola and Mobil Oil, reveals the proven strategies that propelled him to the pinnacle of sales success. This isn't theoretical; it's a practical guide filled with real-world applications for boosting sales, securing repeat business, and gaining referrals. Smith shares his decades-long experience, offering actionable tools to enhance persuasion, differentiate your business, and dominate your market. Learn how to save time and money by focusing on what works, leaving speculation to your competitors. This book provides the expert guidance and ethical strategies you need to achieve remarkable success in your entrepreneurial journey. It's time to stop following untested theories and start implementing winning methods.
Review INFLUENCE IN ACTION TM
Let me tell you, I really enjoyed "Influence in Action™: Brings More Business to Entrepreneurs"! It's not your typical dry business self-help book. While it definitely delivers on the promise of practical strategies to boost business, it does so with a genuine enthusiasm and a relatable, friendly tone that kept me engaged from cover to cover. The author, Robert J. Smith, clearly lays out his decades of experience in a way that’s both inspiring and easily digestible. He doesn't just tell you what to do; he shows you how and why, drawing on real-world examples from his impressive career at companies like Coca-Cola and Mobil Oil. This isn't some theoretical framework; this is battle-tested advice that's worked for him and, as he convincingly argues, can work for you too.
One aspect I particularly appreciated was the clear and concise explanation of the difference between motivation and inspiration, a key theme throughout the book. The hourglass analogy – which I won’t spoil here – is brilliantly simple and effective in illustrating this critical distinction, making it something that truly sticks with you. The book breaks down complex concepts into easily understandable chunks, avoiding overly technical jargon and instead focusing on practical application. This makes the information accessible to entrepreneurs of all backgrounds and experience levels, regardless of their prior knowledge of persuasion techniques or sales strategies.
I especially loved the emphasis on ethical and sustainable growth. It's refreshing to read a business book that prioritizes building genuine connections with clients and fostering long-term relationships, rather than just focusing on short-term gains. The author's approach emphasizes earning larger sales, repeat business, and referrals, demonstrating that sustainable success stems from building trust and delivering genuine value. This resonates deeply with the modern business landscape, where ethical practices are increasingly valued by both customers and investors.
The book is packed with actionable strategies. You’re not just left with vague concepts; you're given concrete tools and techniques you can immediately implement in your business. It's the kind of book you can easily revisit, picking up new insights and practical takeaways each time. I found myself highlighting numerous passages and making notes in the margins, eager to apply the author’s advice to my own endeavors.
Beyond the business strategies, the book also offers a valuable perspective on leadership and mentorship. The author’s experience shines through, offering insightful advice on how to inspire and empower your team to achieve shared goals. This focus on empowering others not only contributes to a more fulfilling work environment but also speaks to the sustainable nature of his approach to business growth.
In short, "Influence in Action™" is a valuable resource for any entrepreneur seeking to elevate their business. It's a compelling blend of proven strategies, inspiring anecdotes, and practical advice, delivered with a contagious enthusiasm that makes the reading experience both informative and enjoyable. I highly recommend it. If you're looking to take your business to the next level, and learn to do so ethically and sustainably, this book is a fantastic place to start.
Information
- Dimensions: 5.5 x 0.33 x 8.5 inches
- Language: English
- Print length: 139
- Publication date: 2024
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